IORI is an Imabari Towel specialty store offering a wide selection of towels in various weaves and rich, vibrant designs. Below is a guide to our most popular towel types. 

Traditional Pile (Terry)

The most common type of towel you will see and use. The longer and larger the pile loops, the more absorbent the fabric will be. While thicker, more voluminous towels will absorb more water, they tend to be slower drying.

Recommended for use as a Bath Towel or Bathrobe where water absorbency is the main function. 

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